The story of TOONZ

Who is 



The Digital Video story started far back in time (1981). In all these years we have kept the pace of IT technology always using state of the art technologies in CGI to build products and solutions.

Initially Digital Video has been fully committed to the development of the Toonz (professional solution for the animation industry) and Toonz has become a world market leader in cartoon animation applications, leveraging the strategic partnership  of distinguished partners such as Softimage, Microsoft ed Avid. As per today Toonz has sold more than 3.000 licenses in 68 different countries.

The Toonz latest release, Toonz Harlequin, was born from Digital Video’s experience and knowledge of traditional animation to meet the evolution of animation creative and technical standards. This main product has been sided by other products for the animation industry: among them Linetest and Story Planner.

Further on time Digital Video also developed a product-line for consumer and prosumer  animation: the TAB, that is a perfect fit for web animators and for Flash users willing to enrich the animation contents of their work. The Tab product-line includes also TAB Kids and TAB Manga, that enable kids and youngsters to create animations and cartoons with amazing results, thanks to an user-friendly interface based on icons and buttons.

Over the time, in addition to animation products, Digital Video has exploited its technology and skills in other markets such as Broadcast & Feature Film, Mobile Applications, Industry, Defence and Security, Bio-Medical, Cultural Assets and Assistive Technologies, either developing products for these markets (e.g. Digital Dailies Lab for the cinema industry) or creating spin-off companies to handle specific markets (e.g. Mantrics for the Broadcast Industry or Dromic for viral marketing) or else acquiring stakes  of IT companies (e.g. Media Voice which develops assistive technologies for sight-impaired people).

Digital Video has been also involved in many research projects from which it has developed state of the art technologies to be injected in the new generation of its products  (e.g. Storytelling and emotion detection technologies form Inscape and Callas (FP6 Projects), Air Traffic Control know how from Avio3D project, Virtual Actors and Virtual words from Virtual Life, ecc).

Today Digital Video still continues with its successful story in building products  while at the same time keep talking with the industry to prototype and develop professional software solutions.


Digital Video is since 1981 an R&D  company with a widely proven  talent in defining and developing innovative Computer Graphic products and in bringing them to the mainstream  markets through strategic partnerships with specific market leaders, combining state of the art technologies with a long term global market vision  created and shared with them.

We developed  products such as Toonz (, a 2D Cell-animation Professional software that  has quickly become a worldwide market leader thanks to  strategic partnership  with Softimage, Microsoft ed Avid), Mantrics (, an  innovative Media Asset Management and Workflow  Management solution designed for broadcast and distributed worldwide with the MOMENTUM trademark by  Snell-Quantel – now SAM –  that has integrated the Mantrics technology it in its portfolio of  solutions, distributing it worldwide to market leaders such as CNN, Turner, Sky, Univision), ecc. For the  full list of products please go to Products & Solutions.



Via Sante Bargellini, 4,

00157 – Rome – Italy

Tel: 06/43 25 2306


A product by

Digital Video
Via Sante Bargellini, 4
00157 - Rome - Italy